Privacy Policy

Dear User,

The protection of your private sphere in the use of the website (the “Imaginghub”) is an important issue for us. For this reason we are fully compliant with the applicable legal regulations for the protection of personal information and data security.

Data processing takes place in compliance with the following principles:

Data Usage

If Imaginghub is accessed, the following data is processed and saved for a period of 7 days on the web server (managed by Sybuca GmbH, Hamburg, Germany as Data Commissioner):

Page, from which the file is requested

The collected data previously described is exclusively used for statistical purposes in order to gain an overview of the frequency of the access of individual segment offers. This evaluation helps us customize our web offers for your needs. This information is neither shared with third parties nor used for any other evaluation.


Registration & newsletter

To be able to use certain services on Imaginghub you will need to create a user account giving your name and e-mail address. We will send a confirmation link to the email address provided by you. By clicking the link you will get redirected to Imaginghub and your registration is completed.

With registration on the Imaginghub, you can register for our newsletter. If you register for the newsletter, we use your username and email address for the purpose of distributing our newsletter.

In order to qualify your email address you will be required to confirm your subscription by clicking a confirmation link sent to the email address provided. By confirming your email address, you will begin to receive our newsletter.

At the end of every newsletter, you will find a link to unsubscribe from mailings. You can also unsubscribe with writing an email to with subject “newsletter unsubscription” and your username and email address, you want to unsubscribe.

The data that you provide will not be used for any other purpose than your registration on Imaginghub and delivering our newsletter, if you have registered for it as well. We will not forward your data to any third person.


Published content

If you publish content on Imaginghub you shall comply with the provision of the Terms of Use. To protect you and other users from any misconduct according the Terms of Use, we have the right in our sole discretion to moderate (9am-6pm CET) the forum and refuse or remove any content that you made available on Imaginghub.

Cookie Tracking

Cookies are small text files that are stored by your browser when you visit some websites and use applications. You can define how websites use cookies by configuring the privacy settings in your browser (additional information on cookie settings can be found in the help function of your browser). If you deactivate cookies entirely, Imaginghub and its applications may under some circumstances not work properly.


Google Analytics

Google Analytics, the web analysis service from Google Inc. ("Google") is used on Imaginghub. Google Analytics uses cookies to allow for an analysis of usage of Imaginghub. The information obtained by the cookies about the use of this website is generally transfered to a Google server in the USA and stored there.
The IP anonymization is activated for Imaginghub in order to guarantee the anonymous recording of IP addresses. Your IP address is then abbreviated by Google before being transfered within the member states of the European Union or other parties to the Agreement on the European Economic Area. The complete IP address is abbreviated and transfered to a server in the USA only in exceptional cases.

On behalf of Basler AG, Google will use this information to evaluate your use of Imaginghub, to compile reports about website activity, and to provide further information about the website use and the services connected to Internet use with respect to Basler AG. The information may be transmitted by Google to third parties where legally permitted or third parties are processing that data on behalf of Google.


On behalf of Basler AG, Google and third party providers will place Imaginghub advertisements on the internet. The data collected by Google Analytics are used to place those ads.

You can prevent storage of cookies by adjusting the settings of your browser software accordingly. We would like to point out, however, that in such an instance you may not be able to use all functions of this website in their entirety.

You can, furthermore, prevent Google’s compilation of the data created by the cookie and relating to your usage of the website (including your IP address), as well as Google’s processing of such data, by downloading and installing the browser plugin available at the following link:


You can alternatively prevent Google Analytics from capturing data by clicking on the following link. An opt-out cookie is then set to prevent future recording of your data when visiting this site.

Click here to opt-out from Google Analytics Deactivate Google Analytics

Further information on Google Analytics and data protection is accessible at:


Google Remarketing

Based on your visit to our website, we use cross-device remarketing technologies from Google in order to display appropriate advertising for you on other websites.

How does remarketing work?

When you visit our website, it is possible that Google accesses recognition features for your browser or device (e.g., creating a so-called browser fingerprint), analyzes your IP address or stores a recognition feature in the form of a small text file (e.g. a third-party cookie) on your device. It is also possible that Google connects your visit to our websites with one or more of these recognition features and stores it in order to show you our ads on other websites.

The recognition features described above are designed as a pseudonym that Google may use to recognize your device on other websites. If you visit a website that participates in Google’s advertising display network (which means it displays advertising on behalf of Google), Google can recognize your device and your browser based on the aforementioned features.

We may also create remarketing tags for our websites. This means that we use keywords that contain information about the contents of the displayed page (such as product or service categories) on our websites. These keywords do not show any personal or sensitive information. Google receives and stores these keywords with the aforementioned recognition features. When you visit a website that is tagged with keywords for a certain product category, Google stores these keywords and assigns them to your recognition features.

This allows us to activate advertising on other websites that is aligned with the pages you visited on our websites. So if you are visiting another website that participates in Google’s advertising display network, Google can use the recognition features and the keywords stored with these features to identify whether any of our ads should be displayed to you and if so, which kind.

You can find more information about Google’s remarketing technologies at 

How does cross-device remarketing work?

If you log in to Google’s services with your own login data, using your own Google account(s), Google can connect the recognition features from different browsers and devices to each other. In other words, if Google has created a separate recognition feature for each laptop, pc, smartphone or tablet that you use, these recognition features can be assigned to each other as soon as you use (or have used) a Google service with your login data. This is how Google can specifically display our advertising campaigns beyond individual devices. However, Google will only do this if you have agreed to this data processing by Google in the past.

How can I opt out of the advertising?

You can opt out of this advertising format at any time. In order to do so, access the website and deactivate personalized advertising. Please note that these settings may not affect all devices and browsers. You can get more detailed information at



Personally relevant data which is entered into a form on Imaginghub is thereby used to establish contact with you and to provide you with the requested information.
As an international company, all of our companies depend on having access to the same type of information. For this reason we transmit customer information to our subsidiaries, distributors and partner companies as necessary in individual cases. We do not forward personal information to any other third parties.


Your rights as the user

According to § 34 and § 35 of the German Federal Data Protection Law, as the user you ("affected person") have the right to demand information at any time about which data has been saved by us and for what reason this has been saved. You may furthermore report incorrect data or have such data deleted which is invalidly stored or no longer required.


Data protection requests

Our external operational data protection officer is responsible for the compliance and monitoring of our data protection obligations. He is also available to you for further information at any time regarding data protection.

Dr. Uwe Schläger
datenschutz nord GmbH